When UX Design Can Help a Project
Discover what is the best moment to hire a UX Designer.
Andre Martins
Mentor
(1 reviews)
US$30.00
For every 15 mins
2
Sessions/Jobs
ABOUT ME
AI Product Management & Growth · Ex-Disney & YC · 2x Founder · 700+ professionals mentored & guided
AI Product Management & Growth · Ex-Disney & YC · 2x Founder · 700+ professionals mentored & guided
At Ocupe.AI, I architected V3x from scratch in 3 months and operate the workflow that cut human workflow hours by 96%.
Earlier roles include Filmelier (32M pageviews), Awari (90% of revenue in 2 months, acquired 2024, YC W21), and Woolf (First Round Capital).
At Disney Club Penguin, I worked on the product as its audience grew from 30K to 2M users. I also delivered Fortune 100 consulting for Walmart and Unilever and spoke at LinkedIn Headquarters.
Today I help founders, CEOs, product leaders, and their teams operate AI without losing consistency. I offer courses, corporate trainings, mentoring, and consultancy grounded in the practical approach I used to mentor and guide 700+ product and UX professionals.
Moving AI into production? Message me about courses, training, mentoring, or consultancy.
No hype, no guru. Just what I operate.
Portuguese, English
Brasilia (-03:00)
Joined July 2017
EXPERTISE
8 years experience
10 years experience
3 years experience
10 years experience
10 years experience
Team leadership
10 years experience
10 years experience
REVIEWS FROM CLIENTS
(1 reviews)
Katy P
October 2020
Andre was fantastic. He answered all of my questions with enthusiasm and a great depth of knowledge. I would definitely work with him again! He knows the UX field inside and out.
EMPLOYMENTS
Head of AI Product & Partner
Ocupe.ai
2023-10-01-Present
• Lead AI product strategy and delivery for multimodal marketing workflows.
• Architected and launched V3x from scratch in three m...
• Lead AI product strategy and delivery for multimodal marketing workflows.
• Architected and launched V3x from scratch in three months, with content, lead-generation, video, and media workflows.
• Operate the Commgen workflow that reduced defined human workflow hours by 96% (workflow hours, not headcount).
• Built production reliability with 1,100+ automated tests and systems for concurrent AI generation.
Development
Product design
AI
View more
Development
Product design
AI
View more
Mentor, Community Lead & Course Creator
Springboard
2016-01-01-Present
• Mentor and guide 700+ UX and product professionals in career and product decisions.
• Mentor Springboard students connected to t...
• Mentor and guide 700+ UX and product professionals in career and product decisions.
• Mentor Springboard students connected to the University of Maryland, University of Arizona, and Stony Brook University.
• Create curriculum, activities, and grading rubrics for advanced UX and product programs.
• Speaker at the 2018 Springboard event at LinkedIn Headquarters: "UX is Gold: Why Understanding Business is Becoming a Key Part of UX" and "The Mindset for Your New Career."
• Lead Springboard's UX and UX/UI design communities as Community Lead, plus mentor onboarding and orientation ("mentor's mentor").
Mentoring
Product design
Training
View more
Mentoring
Product design
Training
Content strategy
UX design
View more
Product Management & Growth Consultant
Private Consultancy
2015-01-01-Present
• Deliver product, growth, and UX consulting for global companies, including Fortune 100 work for Walmart and Unilever.
• Lead pro...
• Deliver product, growth, and UX consulting for global companies, including Fortune 100 work for Walmart and Unilever.
• Lead product strategy, growth, and new-business initiatives across B2B, B2C, and enterprise contexts.
• Design and deliver AI adoption courses, corporate trainings, and workshops, with original curriculum created for UX programs at Springboard and a Product Management course at Tech School One.
• Work with companies and talent networks across the US, Australia, and Brazil, including Catalant (Boston), Gigster and Toptal (San Francisco), The Martec (Australia), and Tapps Games (Brazil).
Management
Roadmap planning
Product marketing
View more
Management
Roadmap planning
Product marketing
Technical Product Management
AI
Business savvy
View more
PROJECTS
Ocupe.ai: Enterprise AI Content Operations at Scale
2026
A media group needed to move AI-assisted content production from experimental to enterprise-grade, serving major Brazilian advertising ag...
A media group needed to move AI-assisted content production from experimental to enterprise-grade, serving major Brazilian advertising agencies and consumer-goods brands with a reliable, brand-safe content and creative pipeline.
Solution
Architected and launched the Ocupe.ai platform from scratch in 3 months, applying the V3x methodology for orchestrating agents and humans across production flows.
Built Commgen, an enterprise content module with dynamic brand hierarchies (Client → Brand → Product), editorial planning, and dual approval tracks.
Designed a conversational AI agent workbench with persistent memory orchestrating text, image, voice, and video pipelines.
Shipped Videogen (script → image → voice → video → lip-sync) and Leadgen (firmographic enrichment and automated ICP scoring).
Established production-grade reliability with 1,100+ automated tests and a real-time job queue for concurrent AI generation.
Built +51 high-complexity flows and +134 quality control processes.
Impact
96% reduction in human workflow hours for covered content flows — not headcount, workflow hours.
1,512 hours saved per year on one feature vs. manual benchmark.
No task type slower than the manual baseline over a 22-day measurement period.
User feedback: precision superior to generic LLMs, strong brand-voice fidelity, and first-run accuracy (see testimonials T-001 through T-008 in the registry).
AI
View more
AI
View more
Filmelier: VOD Platform Growth and Market Expansion
2021
A Brazilian content aggregator and recommendation engine for the Video on Demand market needed to scale its audience, lead pipeline, and ...
A Brazilian content aggregator and recommendation engine for the Video on Demand market needed to scale its audience, lead pipeline, and platform infrastructure to compete across Latin American streaming markets.
Solution
Led the product growth and SEO strategy across the B2C recommendation engine.
Migrated legacy architecture to a modern web stack with behavioral analytics (Google Analytics, Metabase).
Directed a cross-functional agile team of developers, designers, QAs, and marketers.
Executed a complete platform rebrand and design-system overhaul with coordinated UX research and SEO.
Built a large-scale intelligence database for VOD market opportunities across Latin America.
Impact
1,300% organic traffic growth.
890% lead growth.
32 million pageviews in one year.
Platform expanded into new global markets.
Leadership
Management
Team leadership
View more
Leadership
Management
Team leadership
View more