Debbie Chew

Debbie Chew

ABOUT ME
Marketing & Content @ Codementor
Marketing & Content @ Codementor

Debbie is an SEO Consultant with over 10 years of digital marketing experience, specializing in content strategy and driving conversions through organic channels—with a focus on SaaS companies. Aside from consulting, she regularly speaks at SEO conferences and writes about SEO for Wix.

Chinese, English
Pacific Time (US & Canada) (-07:00)
Joined June 2015
EXPERTISE
8 years experience
10 years experience
10 years experience
On-page optimization
10 years experience
10 years experience
10 years experience
10 years experience
EMPLOYMENTS
SEO Manager
Stripe
2024-08-01-Present
  • Oversee and manage SEO initiatives on Stripe.com
  • Oversee and manage SEO initiatives on Stripe.com
SEO
Project management
Team collaboration
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SEO
Project management
Team collaboration
Technical SEO
SEO Analysis
Digital marketing
Cross-functional collaboration
SEO audits
SEO keyword research
SEO writing
SEO strategy
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SEO Team Lead
Dialpad
2022-11-01-2024-08-01
  • Lead all aspects of the SEO strategy, including content, link building, and technical SEO.
  • Managed both an in-house team ...
  • Lead all aspects of the SEO strategy, including content, link building, and technical SEO.
  • Managed both an in-house team of writers, SEOs, and vendors to achieve +250% in organic traffic growth.
  • Reduced technical SEO issues by over 50% through team training and implementing an SEO QA process.
  • Increased conversion rates by 2x for bottom of the funnel pages through UX and content improvements.
SEO
Link building
Technical SEO
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SEO
Link building
Technical SEO
Mentoring
SEO Analysis
Content strategy
SEO audits
SEO backlinks
SEO keyword research
SEO writing
SEO strategy
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Sr. SEO and SEM Specialist
Arc
2019-07-01-2020-11-01
  • Led on-page and off-page SEO efforts (content & technical SEO audits, keyword research, landing page optimization, localizati...
  • Led on-page and off-page SEO efforts (content & technical SEO audits, keyword research, landing page optimization, localization, backlink building, etc.)
  • Managed Google Ads and Facebook Ads to drive leads, including ad copywriting and campaign optimization
  • Launched Arc's largest online conference, Remote Career Summit, from ideation to execution in ~2 months
  • Trained and mentored the content marketing team (including the content editor and social media manager) and made sure everyone was up-to-date on SEO best practices
SEO
Google Analytics
SEM
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SEO
Google Analytics
SEM
SEO Analysis
Google Search Console
Event planning
Looker
Google ads
Developer Relations
Developer marketing
PR campaigns
SEO keyword research
SEO writing
SEO strategy
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