Wilfredo Bunge
I’m a seasoned technology leader with over 30 years of experience driving digital innovation—from the early days of the Internet to today’s cutting-edge advancements. My journey began as a web developer and IT consultant, and over the years I’ve honed my skills in web and app development, UI/UX design, e-commerce, digital marketing (SEO & SEM), and project management. I’ve been fortunate to contribute to more than 100 web projects and startups, mastering everything from backend coding and database design to comprehensive post-launch testing and debugging.
Today, as the Head of Technology at REBL, I lead our global, distributed team in executing our tech vision. I work closely with Sales to shape our products and services, and I’m at the forefront of integrating Artificial Intelligence across every layer of our organization, an internal project we call "The AI Integration".
I thrive on solving complex problems, continuously learning, and pushing the boundaries of what technology can achieve. Whether managing resources, mitigating risks, or driving innovation, I bring passion and precision to every challenge. Let’s connect and explore how technology can transform business.
REVIEWS FROM CLIENTS
As Head of Technology at Rebl, I lead our global, distributed team in shaping the company's technological vision and driving inno...
As Head of Technology at Rebl, I lead our global, distributed team in shaping the company's technological vision and driving innovation across every layer of our organization.
With 30 years of experience in the tech industry, I blend deep technical expertise with strategic leadership to oversee operations, partner closely with Sales, and define our dynamic products and services offering.
My role centers on:
- Global Operations: Managing a world-wide team to ensure seamless and efficient tech operations.
- Tech Visionary Leadership: Steering the strategic direction of our technology initiatives and staying ahead of industry trends.
- AI Integration: Spearheading the transformation of our processes through the integration of Artificial Intelligence, enhancing efficiency and unlocking new opportunities.
- Custom ERP Development: Leading the design and implementation of a tailor-made ERP system that fully integrates and streamlines every process within our company.
As CTO at Verbal+Visual — a digital design and development studio specializing in immersive digital commerce experiences built on Shop...
As CTO at Verbal+Visual — a digital design and development studio specializing in immersive digital commerce experiences built on Shopify — I led our technical strategy to ensure that our innovative solutions not only met but also elevated our clients' brand visions.
Tasked with integrating cutting-edge technology with emotionally charged, sensory-driven design, I ensured that every project — from Shopify Plus development and seamless migrations to site redesigns, optimization, and POS setups—was executed to the highest standards.
Key responsibilities included:
- Strategic Technical Oversight: Shaping a technology roadmap that aligned with creative, immersive digital commerce strategies, ensuring our software architecture and tech stack empowered brands to forge deep connections with their audiences.
- Team Leadership: Directing day-to-day operations of our development team by setting clear objectives, managing code reviews, and meeting critical milestones to transform innovative ideas into robust, scalable solutions.
- Quality Control: Implementing rigorous coding standards, testing protocols, and performance benchmarks to guarantee that our deliverables met uptime, security, and performance targets—always delivered in a professional, workmanlike manner.
- Technical Communication: Serving as the primary technical liaison with clients, ensuring transparent communication, addressing escalations promptly, and upholding 24/7/365 support obligations to keep projects on track.
- Maintenance & Updates: Overseeing ongoing maintenance, bug fixes, and enhancements to ensure our immersive digital commerce experiences remain cutting-edge and fully optimized. In this role, I fused technical innovation with creative excellence, driving growth and elevating brand presence for clients like Carhartt, Faherty, and Andie Swim in the competitive e-commerce landscape.
In my role as Director of E-Commerce Engineering at Floyd, I was responsible for driving our digital commerce strategy for our Shopify...
In my role as Director of E-Commerce Engineering at Floyd, I was responsible for driving our digital commerce strategy for our Shopify store, leading our dynamic, cross-functional team. I collaborated closely with internal clients, UX designers, stakeholders, and external developers to design and deliver innovative, scalable online experiences. Key highlights of my role included: • Team Leadership & Collaboration: Built and managed a high-performing internal e-commerce engineering team, working directly with the Head of E-Commerce to align technical initiatives with business goals. • Innovative Solutions: Led the development of custom Shopify and Shogun front-end themes while optimizing pre-existing themes, ensuring our online presence remained cutting-edge and user-centric. • Strategic Integration: Partnered with Product Management to evaluate, scope, and schedule new integrations and functionalities, continually enhancing both the front-end and back-end user experiences. • Risk Management: Identified potential risks to product success and devised effective solutions to minimize those risks, ensuring a resilient and robust e-commerce platform. • End-to-End Engineering: Oversaw the full lifecycle of e-commerce projects—from conceptualization and design to development, integration, and ongoing optimization—ensuring seamless collaboration across all teams. My time at Floyd allowed me to merge strategic vision with hands-on technical leadership, driving meaningful impact and growth in our digital commerce initiatives.